Who owns yankee candle company

On a drive through lovely Bernardston, Massachusetts, we discovered a building for sale which seemed to hold great promise. I had to agree with my father; the property offered lots of flexibility and having a store made solid sense. His theory held that to be a good manufacturer you ideally have to be a good retailer of your own product. So, not long before Christmas , the Kringle Candle Company was born. And our new home is less than twenty miles from Yankee Candle, on the very same state highway.

The ultra-fragrant Kringle Candle line unites the best of the traditional and the new, with exciting candle products designed to mesh with virtually any decor.

Our signature white candles not only blend perfectly with all backdrops, they emit the purest, brightest light possible.

In , Kringle Candle proudly expanded its product line by introducing our Country Candle brand of multicolor scented candles. Country Candle 2-wick jars are as familiar to us as they were 40 years ago. This classic shape was the only choice to feature our original Kittredge Family recipes of yesterday and today. If you have any questions about our products or services please contact us. Michael Mick J. Kittredge got back in the candle business in when he helped his son start Kringle Candle.

He suffered a stroke in that limited his movement and speech, "but he characteristically battled back with courage and stamina," the statement said.

Kittredge was also known for his philanthropy. He was a two-time cancer survivor and supported the Dana-Farber Cancer Institute. He was on its board of directors for several years. Kittredge is survived by his son and two daughters. For example, food fragrances are popular in the United States market; Italian, German, and French markets favor floral notes; and Arabian countries like the fruity scents.

Apparently, candles are not a one-size-fits-all international product. As is common in many industries, Yankee Candle has had to come to understand who their "target" customer is. Who's most likely to buy candles? Who's most likely to buy Yankee Candles in particular? Who are they creating scents for and marketing their candles to? According to Yankee Candle exec Clive Harper in his interview with Beauty and Lace , in order to help them with these questions, Yankee Candle created a prototypical fake customer.

Her name is "Lisa," and she has a range of characteristics that are most common to Yankee Candle customers. This includes being a woman, somewhere between the ages of 25 and 54, having an above average household income, and having pets and kids at home. This "Lisa" customer helps to guide them in selecting scents, names, and even colors of candles. So, while many different kinds of people buy and enjoy Yankee Candles, the company is definitely the most popular with a certain demographic, and that's helped them shape their brand over the years.

Even though " Lisa " defines their key target audience and as much as 80 percent of their customers are women , Yankee Candle has made efforts to cater to populations who don't fit the "Lisa" mold at all. One such attempt has been the "men's" candles that they've created over the years. Though they discontinued the men's collection, some of the "man-scents" did manage to stick around, including Mountain Lodge, which is still sold today and is described as "a luxurious retreat in front of a cozy hearth, warm with the aroma of cedarwood and sage.

For some, that means buying a loved one's favorite Yankee Candle scent after they're gone and burning it as a way of remembering and honoring them. One such instance was a man whose mother loved the butter cream fragrance, so he'd light butter cream candles after she passed to be fondly reminded of her.

According to BuzzFeed , another man melted down all of his late wife's leftover candles that she had never finished burning and combined them all to create one candle. He layered them all together and put them in a True Rose candle jar, which was her absolute favorite scent. It is a part of our grieving process," he noted in a Reddit post.

Though maybe unexpected, a candle makes perfect sense as a way to remember loved ones. Scents have a strong connection with memory, so a candle might actually be the best way to be reminded of someone we've lost. Creating a candle fragrance is far from as simple as choosing a scent and then manufacturing it.

There's actually a lot more nuance and thought that goes into creating each fragrance and its components. As told in Yankee Candle exec Clive Harper's interview with Beauty and Lace , every Yankee Candle product scent is composed of three different fragrance notes: top, middle, and base. The top note is the part of the scent that we pick up on right away. It's the strongest immediate scent.

The middle and base notes are "undertones of the fragrance which are longer lasting and provide the heart of the fragrance. These three different notes also presumably interact to create the complexity of each candle scent. Getting each of them right is also key to producing candles that will sell well and be fully enjoyed by consumers.

One of the most admirable aspects of the Yankee Candle company is the acts of kindness that they've done over the years. As noted on their website , after September 11, , Yankee Candle donated thousands of candles to memorial services all across the United States for the victims of the terrorist attacks. The candle's proceeds went to the charity The One Fund, which was created to help out the victims of the attack.

The candle was described as a "heartwarming blend of cinnamon, baking spices, and a hint of freshly poured tea," and features an image of the Boston skyline in front of the American flag. The tragedy of the Boston Marathon bombings was likely particularly close to home for Yankee Candle and its employees, since Yankee Candle is based out of Massachusetts.

Yankee Candle started with a teenage boy YouTube. Where are Yankee Candles made? This is how Yankee Candles are produced YouTube.